नया प्रकाशन

Academic Year (2023-2024)

1. Masseh, H.I., Nahar, S., Jebarajakirthy, C., Ross, M., Arli, D., Das, M., Rehman, M., & Ashraf, H.A. (2023). Exploring the Privacy Concerns of smartphone app users: a qualitative approach. Marketing Intelligence & Planning, https://doi.org/10.1108/MIP-11-2022-0515, ABDC A, ABS 2, Scopus Q1, Impact Factor (Clarivate) 4.4. https://doi.org/10.1108/MIP-11-2022-0515
2. Saha, V., Das, M., & Paul, J. (2023). Can Masstige brand be introduced in the B2B markets? An exploratory study. Industrial Marketing Management. 114. 32-46. https://doi.org/10.1016/j.indmarman.2023.07.009. ABDC A*, ABS 3, Scopus Q1, Impact Factor (Clarivate) 10.3
3. Das, M., Balaji, M.S., Paul, S., & Saha, V. (2023). Bring unconventional: The impact of unconventional packaging messages on impulsive purchases. Psychology & Marketing, 1-20. 10.1002/mar.21865. ABDC 'A', ABS 3, Scopus Q1, Impact Factor (Clarivate) 6.7. https://doi.org/10.1002/mar.21865
4. Bhardwaj, S., Sreen, N., Das, M., Chitnis, A., & Kumar, S. (2023). Product specific values and personal values together better explains green purchase. Journal of Retailing and Consumer Services, 74, 103434. https://doi.org/10.1016/j.jretconser.2023.103434. ABDC 'A', ABS 2, Scopus Q1, Impact Factor (Clarivate) 10.97
5. Purohit, S., Hollebeek, D. Linda., Das,M., & Valdimar, S. (2023). The Effect of customers' brand experience on brand evangelism: The case of luxury hotels. https://doi.org/10.1016/j.tmp.2023.101092 ABDC A, ABS 2, Scopus Q1, Impact Factor (Clarivate) 7.63
6. Kumar, A., Bhardwaj, A. Debnath, N., Chakraborty, S.,(2023) “ A Study on Consumer Buying Intention towardsGreen Beauty Cosmetics: An Exploration of Factors”. The Indian Economic Journal, Special Issue, pp 40-51, ISSN: 0019-4662.
7. Debnath, N., Kumar, A., Bhardwaj, A. Deb, G., (2023). Building Trust in Health Information Portal: A RuralPerspective from Tripura”. The Indian Economic Journal, Special Issue, pp 11-23, ISSN: 0019-4662.
8. Kumar, A., Bhardwaj, A. Debnath, N., Das, J. (2023). A Statistical Analysis of Factors Affecting Showrooming andWebrooming Buying Behaviour”. The Indian Economic Journal, Special Issue, pp 87-112, ISSN: 0019-4662.

Academic Year (2022-2023)

1. Purohit, S., Arora, R., Nunkoo, R., Goolaup, S., & Das, M. (2022). Airbnb Experiences: Travelers’ Purchase Behavior and Word-of-Mouth. Journal of Travel Research, 62(7). ABDC A*, ABS 4, Scopus Q1, Impact Factor (Clarivate) 8.93. https://doi.org/10.1177/00472875221127679
2. Das, M., Roy, A., Paul, J., & Saha, V. (2022). High and Low Impulsive Buying in Social Commerce: A SPAR-4-SLR and fsQCA Approach. IEEE Transactions on Engineering Management. ABDC ‘A’, ABS 3, Scopus Q1, Impact Factor (Clarivate) –8.70. 10.1109/TEM.2022.3173449
3. Das, M., Saha, V., Jebarajakirthy, C., Kalai, A., & Debnath, N. (2022). Cultural consequences of brands' masstige: An emerging market perspective. Journal of Business Research,146, 338-353 ABDC ‘A’, ABS 3, Scopus Q1, Impact Factor (Clarivate) - 10.96. https://doi.org/10.1016/j.jbusres.2022.03.081
4. Ashaduzzaman, M., Jebarajakirthy, C., Weaven, S. K., Maseeh, H. I., Das, M., & Pentecost, R. (2022). Predicting collaborative consumption behaviour: a meta-analytic path analysis on the theory of planned behaviour. European Journal of Marketing. ABDC ‘A*’, ABS 3, Scopus Q1, Impact Factor (Clarivate) – 5.18. https://doi.org/10.1108/EJM-07-2020-0563.
5. Das, M., Jebarajakirthy, C., & Sivapalan, A. (2022). How consumption values and perceived brand authenticity inspire fashion masstige purchase? An investigation. Journal of Retailing and Consumer Services, 68, 103023. ABDC ‘A’, ABS 2, Scopus Q1, Impact Factor (Clarivate) - 10.97. https://doi.org/10.1016/j.jretconser.2022.103023
6. Jebarajakirthy, C., Das, M., Rundle-Thiele, S. and Ahmadi, H. (2022). Communication strategies: encouraging healthy diets for on-the-go consumption. Journal of Consumer Marketing, ABDC ‘A’, Scopus Q2, ABS 1, Impact Factor (Clarivate) - 2.8. https://doi.org/10.1108/JCM-06-2021-4693
7. Sivapalan, A., Shankar, A., Das, M., & Konalingam, K. (2021). How to Enhance Customer Loyalty to Retail Stores via Retail Service Quality Practices? A Moderated Mediated Mechanism. Services Marketing Quarterly, 1-21. Scopus Q3, ABS 1, Cite score 1.9. https://doi.org/10.1080/15332969.2021.1997504
8. Kumar, A., Debnath, N., Das, J., Bhardwaj, A. (2022). Determinants of Showrooming and Webrooming BuyingConduct”. The Indian Economic Journal, Special Issue, pp 87-112, ISSN: 0019-4662.

Academic Year (2021-2022)

1. Kumar, S., Jebarajakirthy, C., & Das, M. (2021). Building trust among channel members via power sources. Journal of Business & Industrial Marketing. 37(9), 1802-1817. ABDC ‘A’, ABS 2, Scopus Q1, Impact Factor (Clarivate) – 3.32. https://doi.org/10.1108/JBIM-04-2021-0210
2. Jebarajakirthy, C., Das, M., Shah, D., & Shankar, A. (2021). Deciphering in-store-online switching in multi-channel retailing context: Role of affective commitment to purchase situation. Journal of Retailing and Consumer Services, 63, 102742 ABDC ‘A’, ABS 2, Scopus Q1, Impact Factor (Clarivate) - 10.97. https://doi.org/10.1016/j.jretconser.2021.102742
3. Das, M.,Saha, V., & Roy, A. (2021). Inspired and engaged: Decoding MASSTIGE value in engagement. International Journal of Consumer Studies, 46(3), 781-802. ABDC ‘A’, ABS 2, Scopus Q1, Impact Factor (Clarivate) –7.1. https://doi.org/10.1111/ijcs.12726
4. Das, M.,Habib, M., Saha, V., & Jebarajakirthy, C. (2021). Bandwagon vs. snob luxuries: Targeting consumers based on uniqueness dominance. Journal of Retailing and Consumer Services, 61, 102582. ABDC ‘A’, ABS 2, Scopus Q1, Impact Factor (Clarivate) - 10.97. https://doi.org/10.1016/j.jretconser.2021.102582
5. Das, M.,Saha, V., & Balaji, M. S. (2021). “Standing out” and “fitting in”: understanding inspiration value of masstige in an emerging market context. Journal of Product & Brand Management. ABDC ‘A’, ABS 2, Scopus Q1, Impact Factor (Clarivate) –5.25. https://doi.org/10.1108/JPBM-12-2020-3260
6. Jebarajakirthy, C., & Das, M. (2021). Uniqueness and luxury: A moderated mediation approach. Journal of Retailing and Consumer Services, 60, 102477. ABDC ‘A’, ABS 2, Scopus Q1, Impact Factor (Clarivate) - 10.97. https://doi.org/10.1016/j.jretconser.2021.102477
7. Ashaduzzaman, M., Jebarajakirthy, C., Das, M., & Shankar, A. (2021). Acculturation and apparel store loyalty among immigrants in Western countries. Journal of Marketing Management, 37(5-6), 488-519. ABDC ‘A’, ABS 2,Scopus Q1, Impact Factor (Clarivate) – 4.71. https://doi.org/10.1080/0267257X.2020.1833963
8. Jebarajakirthy, C., Das, M., Maggioni, I., Sands, S., Dharmesti, M., & Ferraro, C. (2021). Understanding on-the-go consumption: A retail mix perspective. Journal of Retailing and Consumer Services, 58, 102327. ABDC ‘A’, ABS 2, Scopus Q1, Impact Factor (Clarivate) - 10.97. https://doi.org/10.1016/j.jretconser.2020.102327
9. Kumar A., Debnath N.,Deb, G., Devadutta, K. (2021) Factors Affecting Adoption Behaviour towards Online Covid-19 Vaccination Portal”, The Indian Economic Journal, Special Issue, pp 761-778, ISSN: 0019-4662.

Academic Year (2020-2021)

1. Jebarajakirthy, C. and Das, M. (2020). How Self-Construal Drives Intention for Status Consumption: A Moderated Mediated Mechanism. Journal of Retailing and Consumer Services,55. ABDC ‘A’, ABS 2, Scopus Q1, Impact factor 7.14. https://doi.org/10.1016/j.jretconser.2020.102065
2. Das, M. and Jebarajakirthy, C. (2020). Impact of Acculturation to Western Culture (AWC) on the Western Fashion Luxury Consumption among Gen-Y Consumers in the Asia Pacific region. Journal of Retailing and Consumer Services. ABDC ‘A’, ABS 2, Scopus Q1, Impact factor 7.14. https://doi.org/10.1016/j.jretconser.2020.102179
3. Debnath, N., &Sengupta, S. (2020). Training Needs Analysis for Increasing the Capacity of the Ministerial Staff UnderRD (Panchayat) Department: A Case in Tripura.In Purvottaran,The Rise of North East, Paradigms of Development inthe VUCA World, In Mukerjee, D. and Saha, M. (Eds.). Bloomsburry, ISBN978-93-90513-01-7.
4. Debnath, N. (2020). Factors that Influence Mobile Banking Behaviour of the Customers: A North East IndiaPerspective. Purvottaran, The Rise of North East, Paradigms of Development in the VUCA World, In Mukerjee, D. and Saha, M. (Eds.). Bloomsburry, ISBN978-93-90513-01-7.

Academic Year (2019 – 2020)

1. Hasan, K. K., Mukherjee, D., Mostofa, S. M., & Othman, R. (2020). A Comprehensive Framework of Design Thinking Approach in Knowledge Management: A Review in Academic Context. Journal of Education Culture and Society, 11(2), 281-294.https://doi.org/10.15503/jecs2020.2.281.294 . ISSN: 2081-1640 (UGC CARE List, ESCI Indexed) 
2. Mukherjee, D., Das, M. (2020) Ethnic Identity Impact on Consumers’ Ethnocentric Tendencies: the Moderating Role of Materialism and Acculturation, Management and Labour Studies, Vo. 45.1, p 31-53, SAGE, https://doi.org/10.1177/0258042X19890245.
3. Badri, S., Mukherjee, D. (2020) Complex Adaptive Systems (CAS) Perspective on Human Resource Management in Agile Teams: An Exploratory Study, ICBM (2020) Industrial Development in The North East Region: Challenges & Opportunities, ISBN: 978-93-89611-68-7, p 4-5
4. Mukherjee, D., Debnath, R (2020) Consumer Sentiment Analysis of Budget Hotels: A Text Mining Approach, ICBM (2020) Industrial Development in The North East Region: Challenges & Opportunities, ISBN: 978-93-89611-68-7, p 29
5. Mukherjee D., Hasan KK (2020) Metaliteracy: A Comprehensive Learning Framework for New Age Students, ICBM (2020) Industrial Development in The North East Region: Challenges & Opportunities, ISBN: 978-93-89611-68-7, p 40-41
6. Mukherjee D, Chatterjee R, Mitra S (2020) MGNREGA on People's Health and Quality of Life - Opening of a Novel Market for Health, ICBM (2020) Industrial Development in The North East Region: Challenges & Opportunities, ISBN: 978-93-89611-68-7, p 42.
7. Das, M. and Jebarajakirthy, C. (2020). Impact of acculturation to western culture (AWC) on western fashion luxury consumption among Gen-Y consumers in the Asia-Pacific region. Journal of Retailing and Consumer Services, 56,Scopus (Q1), ABDC ‘A’, ABS 2, UGC Care, Clarivate impact factor 4.22,https://doi.org/ 10.1016/ j.jretc onser.2020.102179
8. Jebarajakirthy, C. and Das, M. (2020). How Self-Construal Drives Intention for Status Consumption: A Moderated Mediated Mechanism. Journal of Retailing and Consumer Services, 55, Scopus (Q1), ABDC ‘A’, ABS 2, UGC Care, Clarivate impact factor 4.22,https://doi.org/10.1016/j.jretconser.2020.102065
9. Md. Ashaduzzaman, Jebarajakirthy, C., Das, M., and Shankar, A. (2020). Acculturation and apparel store loyalty among migrants in Western countries. Journal of Marketing Management (Forthcoming), Scopus (Q1), ABDC ‘A’, ABS 2, SSCI, UGC Care, Clarivate impact factor 1.72.
10. Jebarajakirthy, C., Das, M., Maggioni, I., Sands, S., Dharmesti, M., and Ferraro, C. (2020). Understanding On-The-Go Consumption: A Retail Mix Perspective. Journal of Retailing and Consumer Services (Forthcoming), Scopus (Q1), ABDC ‘A’, ABS 2, UGC Care, Clarivate impact factor 4.22.
11. Das, M., and Mukherjee, D. (2020). Ethnic Identity Impact on Consumers’ Ethnocentric Tendencies: The Moderating Role of Acculturation and Materialism. Management and Labour Studies (Sage), 45(1), Scopus, ABDC ‘C’, UGC Care.https://doi.org/10.1177/0258042X19890245
12. Mahasweta Das Saha, KaushikDatta and Bishal Kanti Deb (2020),Ecotourism in Tripura: An Empirical study on Dumburnagar, Bloomsbury publishers ISBN: 978-93-89611-68-7.
13. D. Mukherjee and Mahasweta Das Saha (2020), Effects of COVID-19 on E-Commerce: Challenges and Opportunities for Digital Transformation, International Web Conference organized by Amity University, July 31-1 August, 2020.

Academic Year (2018 - 2019)

1. Mukherjee, D., Natrajan, N., (2019) Managing Virtual Teams through Social Media in Projects-A Multi Case Approach, p 118 – 135, Vo. 26.1,  ISSN: 0971-5428, South Asian Journal of Management (ABDC - C). 
2. Mukherjee, D., Das M., (2019) Cosmopolitanism, Materialism, Consumer Ethnocentrism and Consumer Behaviour: Evidence from Aboriginal Tripuri Tribe of India. IIM Kozhikode Society & Management Review, vol. 8.2, p 104-119.https://doi.org/10.1177/2277975218809207 SAGE, ISSN: 22779752, ICI Indexed. (ABS Listed – B Category)
3. Mukherjee D, Saha M, Mukherjee S (2019) Employee Perspective of Factors Influencing Patient Safety in Tertiary Care Hospitals of Agartala, Advances in Business Management: A Contemporary Perspective (Eds.), p 44 - 63, Emerald Publishing, ISBN: 978-1-78635-425-9.
4. Mukherjee, D., Chatterjee, R., (2019) An Empirical Study on Livelihood Challenges of Old Age Persons of Tripura with Special Reference to Tribal Population, Development & Tribes – Contemporary Issues & Challenges (Eds.), Serials Publications (P) Ltd., New Delhi, p 415 – 437, ISBN 9789386611635.
5. Mukherjee D, Chatterjee R, Saha M (2018) Factors Influencing Cashless Payment System in Rural Tripura– A Study on Digital India Initiative, Facets of Business Excellence in IT (Eds.), p 154-167, Bloomsbury, ISBN: 9789388630061, 3rd International Conference on FOBE organized by IMT Ghaziabad 22nd  - 26th  Nov 2018.
6. Mukherjee D, Chatterjee R, Saha M (2018) User Acceptance to Cashless Payment System – A Study on Digital India Initiative in Rural Tripura, 1st PAN-IITIM Conference organized by IIT Roorkee in associate with Sheffield Hallam University, UK, 30th Nov – 2nd Dec 2018, ISBN: 978-93-5311-935-5, DOMS-IIT Roorkee, p 239.
7. Kumar, A., Debnath N. (2019) “A Gap Analysis of Mission Antyodaya Parameters focusing on Gram Panchayat Development Plan with Special Reference to Tripura” Indian Economic Journal, special issue, pp 01-10, ISSN: 0019-4662.
8. Das, M., & Debarshi, M. (2018). Cosmopolitanism (COSMO), Materialism (MAT), Consumer Ethnocentrism (CET) and Consumer Behaviour: evidence from aboriginal tribe of Tripura, IIM Kozhikode Society and Management Review (Sage Publications)
9. D. Mukherjee, R. Chatterjee, Mahasweta Das Saha (2018), “Factors Influencing Cashless Payment System in Rural Tripura-A Study on Digital India Initiative” in Facets of Business Excellence in IT, pp. 154-167, Bloomsbury Publishers, ISBN: 978-93-88630-06-1.
10. D. Mukherjee, Mahasweta Das Saha and Soumen Mukherjee (2018), “Employee Perspective of Factors Influencing Patient Safety in Tertiary Care Hospitals of Agartala” in Book of Abstracts: International Conference on Advances in Business Management- ICABM, pp. 9, published by Emerald Group Publishing (India) Private Limited, ISBN: 978-1-78635-424-2.
11. D. Mukherjee, R. Chatterjee, Mahasweta Das Saha (2018), “User Acceptance to Cashless Payment System- A Study on Digital India Initiative in Rural Tripura”, in “Book of Abstract- 1st PAN IIT International Management Conference 2018 PANIITIMC-18”, pp. 239-240, Published by Deptt. Of Management Studies, Indian Institute of Technology, Roorkee, ISBN: 978-93-5311-935-5.

Academic Year (2017 - 2018)

1. Badri S, Mukherjee D, (2018), Role of Complex Adaptive System (CAS) in Agile Teams, International Journal of Information Technology, Springer. ICI Indexed, UGC’s List of journals, Sl. No. 9769. ISSN: 2511-2104, Springer No. 41870.  Vol. 10.3, p 367 - 378. https://doi.org/10.1007/s41870-018-0122-3
2. Mukherjee, D., Chatterjee, R., Deb Amit (2018) A Study on Factors Responsible for Growth of Entrepreneurship in North East India with Special Reference to Tripura, Optimization - Journal of Research in Management, Vol.10.1, Jan-Jun 2018, p 30-41, ISSN- 0974-0988. Available at UGC’s List of Journals Sl. no. 5058.
3. Mukherjee, D., Das M., (2018) Consumer Ethnocentrism, Status, and Consumption Behaviour: Evidence from a Communist Governed State in a Transitional Economy, International Journal of Management Development, Vol.2.1, pp.10 – 33,Inderscience. UGC’s List of Journals Sl. no. 46790. ISSN: 1752 – 8240. DOI: 10.1504/IJMD.2018.093612 
4. Mukherjee, D., Chatterjee, R., Mukherjee S (2017) Paradigm Shift in Rural Healthcare Through Tele-health Services - A Case of Tripura, Innovative Health Financing Mechanism Making Healthcare Affordable in India (Eds.), p 85 – 103, Wisdom Publications, New Delhi, ISBN: 17893855044679.
5. Mukherjee, D., Chatterjee, R., (2017) Simanta Haat - A Strategic Imperative to Rural Livelihood for the Indo- Bangladesh Border Villages with Special Reference to Tripura, Cases in Management, pp 151- 164, ISBN 9788193100172, Times Of India. ET Cases STG-1-0049.
6. Kumar A., Debnath N., (2018) „Factors Affecting Mobile Banking Adoption Behaviour in North Eastern States of India‟ International Journal of Mechanical Engineering and Technology, Issue 4 Volume 9, pp 479- 483, ISSN:0976-6359.
7. Kumar A., Debnath N., Devdutta K., Singh G. (2018) „Dynamics of Mobile Banking Adoption Behaviour in North Eastern States of India ‟Intertional Journal of Mechanical Engineering and Technology, Issue 4 Volume 9, pp 484-488, ISSN:0976-6359.
8. Das, M. (2018). Impact Assessment of Consumer Demographics on Rural Consumers’ Ethnocentric Tendencies (CE) and Social Comparison Information (ATSCI) Habits, Indian Journal of Marketing (Scopus Indexed, UGC Referred)
9. Das, M. (2018). Impact of acculturation and ethnocentrism on food consumption: evidence from rural India, PRiMa: Practices and Research in Marketing (Journal of Symbiosis International University), 9(1), 28-38.
10. Mahasweta Das Saha and Sangeeta Sahney (2017), “Influence of family and social media on the consumer decision making of high involvement products” in Proceedings of the 2017 Annual Conference of the Emerging Markets Conference Board, Reaching Consumers of Emerging markets, pp.112- 116, Published by IIM Lucknow, Noida Campus, Professional consultancy by B.T. Printer 284/ 2, Mehrauli, New Delhi. ISBN No: 978-81-928560-2-5.

Academic Year (2016 - 2017)

1. Mukherjee, D., Chatterjee, R., Mukherjee S (2017) Consumer Satisfaction in a Tertiary Health Care Institution – An Empirical Study on Tripura Medical College, Agartala, Journal of Academy of Hospital Administration, ISSN 09709452, Vol. 29.2, July – Dec 2017, p 48 – 58, UGC’s List of Journals Sr. No. 26084. 
2. Mukherjee, D., Chatterjee, R., Mukherjee S (2017) Patient Discharge Policy At Narayana Super- Speciality Hospital Guwahati - A Case of Conflict of Interest, pp 83-121, Udaan – International Journal of Management Research, Vo. 5.2, July – Dec 2017, ISSN 2347 – 9256. UGC’s List of Journals Sl. no. 45216.
3. Mukherjee, D, Nidhi, N, (2017) Comparative Analysis of Social Media Tool Used in Software Projects Deploying Virtual Teams, Vision – the Journal of Leadership, ISSN 0972-2629, Vol.21.4, p 397-409, SAGE Publications.  SCOPUS Indexed. UGC’s List of Journals Sl. no. 8753. (ABDC - C).
4. Mukherjee, D., Chatterjee, R., Mukherjee S., (2017)Biomedical Waste Management Practices – A Case of Narayana Super Speciality Hospital, Guwahati, pp 3-28, Udaan – International Journal of Management Research, Vo. 5.1, Jan – Jun 2017, ISSN 2347 – 9256. UGC’s List of Journals Sl. no. 45216.
5. Chatterjee, R., Mukherjee, D., Chakraborty G, Deb A., (2017) Factors Influencing Growth of Rural Entrepreneurship in Tripura A Socio – Economic Perspective, Manthan –The Journal of Innovations, Vol. XII.1, Jan-June 2017. P 47 – 57, ISSN: 0976-1713. Indexed by Ulrich. UGC’s List of Journals Sl. no. 6673.
6. Mukherjee, D., Anjana K., (2017) Influence of Culture on Adoption of E-learning Technologies among the Students of Management Studies in Tripura – An Empirical Study, 1st International Conference on Management & Business Practices (ICBMP) – 2017, Aliah University, Kolkata, Conference Proceedings, p48, ISBN 9789383463305.
7. Mukherjee, D., Anjana K., (2017) Impact of Culture on Technology Adoption in Tertiary Management Education of Tripura University – An Empirical Study, Management Conclave, NIT Rourkela, Conference Proceedings p 339-340, ISBN: 978-93-5268-051-1.
8. Kumar, A., Debnath N. (2017) „Dynamics of Mobile Banking Services Usage Behaviour: A North East India Perspective‟ Indian Economic Journal, special issue, pp 27-35, ISSN: 0019-4662.
9. Kumar A., Debnath N. (2016). Agriculture and Inclusive Growth: A North East India Perspective‟ The Indian Economic Journal, special issue, pp 12-22, ISSN: 0019-4662.
10. Debnath, N., Kumar, A., Das, B. (2016) „Consumer Need Based Model “VICS”: A New Approach to Financial Inclusion‟, Globalization, Growth, Governance and Goal (4G), book chapter published by Global Publishing House India, ISBN 978-93-81563-79-3, pp 130-149.
11. Das, M. and Mukherjee, D. (2017). Consumer Ethnocentrism, Status and Consumption Behaviour: evidence from a Communist Govern State in a Transnational Economy, International Journal of Management Development, 2(1), 10-33 (A UGC Referred Journal)
12. Das, M. and Chanda, M. (2017). Construction of Personality Measurement Scale based on ‘GunaTraya’ concepts of Bhagavad-Gita, Purushartha (Scopus Indexed), 10(1), 1-19 (A UGC Referred Journal)
13. Das, M., and Saha, V. (2017). Ethnocentrism (CET), Social Comparison (ATSCI) and Marketing Strategy: Evidence From Rural India, South Asian Journal of Management (SAJM), 24(1), 141-164. (A UGC Referred Journal)
14. Mukherjee, D., Kalai, A. (2017), Technology Adoption Among the Students of Management Studies: An Empirical Study on Tripura university, Optimization- Journal of Research in Management,9(1).
15. Mukherjee, D., Kalai, A. (2017). ‘Impact of Culture on ICT in Tertiary Management Education of Tripura university- An Empirical Study’ in 17th International Business Horizon- INBUSHERA World Summit, 2017. Conference Proceeding of 1st International Conference on Management and Business Practices – Millennium Management Paradigm and Contemporary Business Practices ISBN. 97893863305

Academic Year (2015 - 2016)

1. Nidhi, N, Mukherjee, D. (2016), Social Media: A Tool for Competitive Advantage in Projects Deploying Virtual Teams, International Journal of Strategic Business Alliance, pp191–204,5(3/4), Inderscience (ABDC - C), DOI: 10.1504/ IJSBA .2016. 083319.
2. Mukherjee, D., Dhir, S. (2016), Net Neutrality Issues and Different Cross-sections of Society - An Indian Perspective, IPE Journal of Management, pp 80-91, Vo. 6.2, July-December 2016, ISSN 2249 -9040. UGC’s List of Journals Sl. no. 2265. 
3. Mukherjee D, Kalai A. (2016) Technology Adoption among the Students of Management Studies – An Empirical Study on Tripura University, p22-29, Optimization- Journal of Research in Management, vol.9.1, Jan-Jun 2017, UGC’s List of Journals Sl. no. 5058.
4. Badri, S., Mukherjee, D. (2015), Characteristics of Agile Teams – A Theoretical Discussion on Technology and Culture, IMS Manthan  - The Journal of Innovations, ISSN: 0976-1713, pp 75-82, Vol. X.1 (Jan-July 2014). UGC’s List of Journals Sl. no. 6673.
5. Nidhi, N., Mukherjee, D., Luthra R. (2016), Use of social media as a communication tool in virtual teams for software development project: A paradigm shift, Social Media and Organizational Sustainability (Eds), p 92-95, Bloomsbury ISBN 987-93-85936-04-3.
6. Das, M. (2015), Reflection of Attention to the Social Comparison Information (ATSCI) Consumption Habit on Facebook (FB) Status Updates: An Empirical Investigation in Rural India, International Journal of Marketing and Business Communication (IJMBC), 4(2), 1-8.
7. Kumar, A., Das, B., Debnath, N. (2015). Value Based Sustainable Development through Cultural Rejuvenation, Human Development and Economic Growth‟, The Indian Economic Journal, Special Issue, PP 71-78

List of Event