Accessibility Tools

Web Accessibility plugin by DJ-Extensions.com
  2. डॉ. महाश्वेता दास (साहा)

Dr. Mahasweta Das (Saha)

Assistant Professor
Date of Birth: 25/11/1980
Contact Number: 9612526229
E-mails: mahasweta_saha[at]tripurauniv.ac.in
Qualifications: Ph.D., MBA, B.E.(Mechanical)
Topics Taught: Marketing Management, Advertising and Brand Management, Research Methodology, Management by Values, Sales Promotion and Sales Management.
To view complete Bio-data/ Details, Please Click here

Selected publications

A. Book

  1. Mukherjee, D., and Saha, M. (Eds). (2020). Purvottaran The Rise of North East: Paradigms of Development in the VUCA World. Bloomsbury. Delhi, India.

B. Journal papers accepted/ Published

  1. Akhtar, P., Ghouri, A., Saha, M., Khan, M., Shamim, S. and Nallaluthan, K. (2022), “ Industrial digitization, the use of real-time information, and operational agility: Digital and information perspectives for supply chain resilience ”, IEEE Transactions on Engineering Management. (IEEE, Category: ABS 3, A in ABDC, Scopus, Impact factor: 8.70) (Accepted)
  2. Saha, M. and Verma, S. (2022), “ The impact of Social Commerce constructs on Online Engagement with the mediating effect of Trust: The Use and Gratification perspective ”, 29(2). South Asian Journal of Management. (AMDISA, C in ABDC, Scopus) (Accepted).
  3. Saha, M. and Mukherjee, D. (2022), “ The role of e-service quality and mediating effects of customer inspiration and satisfaction in building customer loyalty ”, Journal of Strategic Marketing. (Taylor & Francis, Category: ABS 2, A in ABDC, Scopus) DOI: 10.1080/0965254X.2022.2076722
  4. Mukherjee, D., Hasan, K.K., Saha, M., Rahman, M., Nasrin, M. and Karim, R. (2021), “ Evolution of Classrooms in Primary Education Using a Design Thinking Approach: A Case of Rajshahi District of Bangladesh ”, International Journal of Knowledge and Learning, 15(2), 148-164. (Inderscience, Category: C in ABDC) DOI: 10.1504/IJKL.2022.121997
  5. Saha, M. and Sahney, S. (2021), “ Exploring the role of socialization agents, social media communication, and online shopping involvement on the Pre-Purchase Behaviour: A Moderated Mediation model ”, Internet Research, 32(2), 536-567. (Emerald, Category: ABS 3, A in ABDC, SSCI, Scopus, Impact Factor: 6.77) DOI: 10.1108/INTR-08-2020-0472
  6. Mukherjee, D., Saha, M. and Mukherjee, S. (2021), “ Assessment of Patient Satisfaction in Tertiary Care Public Hospitals ”, International Journal of Business Innovation and Research. (Inderscience, Category: C in ABDC) DOI: 10.1504/IJBIR.2020.10038486
  7. Hasan, K. K., Mukherjee, D., & Saha, M. (2021). Learning Continuity during COVID-19 Pandemic using the Virtual Classroom – A Cross-border experimental Multi Case Approach. Journal of Education Culture and Society, 12(1), 335–354. . (Category: UGC Care-I, Web of Science) DOI: https://doi.org/10.15503/jecs2021.1.335.345

C. Book chapters (Selected)

  1. Saha, M. and Dutta, K. (2020). Unfolding Tourism Potential in Tripura: A Case Study of Dumburnagar. In D. Mukherjee & M. Saha (Eds.), Purvottaran The Rise of North East: Paradigms of Development in the VUCA World, pp. 357-369. Delhi, India. Bloomsbury India. ISBN: 978-93-90513-01-7.
  2. D. Mukherjee, R. Chatterjee, Mahasweta Das Saha (2018), “Factors Influencing Cashless Payment System in Rural Tripura-A Study on Digital India Initiative” in Facets of Business Excellence in IT, pp. 154-167, Bloomsbury Publishers, ISBN: 978-93-88630-06-1.
  3. D. Mukherjee, Mahasweta Das Saha and Soumen Mukherjee (2018), “Employee Perspective of Factors Influencing Patient Safety in Tertiary Care Hospitals of Agartala” in Book of Abstracts: International Conference on Advances in Business Management- ICABM, pp. 9, published by Emerald Group Publishing (India) Private Limited, ISBN: 978-1-78635-424-2.
  4. D. Mukherjee, R. Chatterjee, Mahasweta Das Saha (2018), “User Acceptance to Cashless Payment System- A Study on Digital India Initiative in Rural Tripura”, in “Book of Abstract- 1st PAN IIT International Management Conference 2018 PANIITIMC-18”, pp. 239-240, Published by Deptt. Of Management Studies, Indian Institute of Technology, Roorkee, ISBN: 978-93-5311-935-5.
  5. Mahasweta Das Saha and Sangeeta Sahney (2017), “Influence of family and social media on the consumer decision making of high involvement products” in Proceedings of the 2017 Annual Conference of the Emerging Markets Conference Board, Reaching Consumers of Emerging markets, pp.112- 116, Published by IIM Lucknow, Noida Campus, Professional consultancy by B.T. Printer 284/ 2, Mehrauli, New Delhi. ISBN No: 978-81-928560-2-5.
  6. Mahasweta Das Saha (2013), “Future of Management Education: Feasibility study on integrating CSR and Sustainability in Management Education” in Emerging Issues in Management, Edited by A.Banerjee, Emerald Group Publishing (India) Private Limited, ISBN: 978-0-9926-8000-8.

D. International conferences

  1. D. Mukherjee and Mahasweta Das Saha (2020), Effects of COVID-19 on E-Commerce: Challenges and Opportunities for Digital Transformation, International Web Conference organized by Amity University, July 31-1 August, 2020 (Awarded the Third Best Paper award and a cash prize of Rs 5000/- )
  2. Mahasweta Das Saha and Mani Venkatesh (2020), Role of s-commerce on the pre-purchase intention: An empirical study in Hospitality industry, POMS 2020 Annual Conference, Minnesota, USA, April 23-27, 2020 (Cancelled due to COVID-19).
  3. Mahasweta Das Saha and Mani Venkatesh (2020), Effects of e-service quality on customer loyalty: an empirical study of online food retailer, POMS 2020 Annual Conference, Minnesota, USA, April 23-27, 2020 (Cancelled due to COVID-19).
  4. D. Mukherjee, R. Chatterjee, Mahasweta Das Saha (2018), “Factors Influencing Cashless Payment System in Rural Tripura-A Study on Digital India Initiative”, Third International Conference on Facets of Business Excellence – FOBE 2018, Institute of Management Technology, Ghaziabad, Nov 22-26, 2018.
  5. D. Mukherjee, Mahasweta Das Saha and Soumen Mukherjee (2018), “Employee Perspective of Factors Influencing Patient Safety in Tertiary Care Hospitals of Agartala”, International Conference on Advances in Business Management- ICABM, Symbiosis Institute of Business Management (SIBM), Pune, Dec 14-15, 2018.
  6. D. Mukherjee, R. Chatterjee, Mahasweta Das Saha (2018), “User Acceptance to Cashless Payment System- A Study on Digital India Initiative in Rural Tripura”, First PAN IIT International Management Conference 2018 PANIITIMC-18, Department of Management Studies, Indian Institute of Technology (IIT) Roorkee, Nov 30th – Dec 2, 2018.
  7. Mahasweta Das Saha and Sangeeta Sahney (2017), “Influence of family and social media on the consumer decision making of high involvement products”, International 2017 Annual Conference of Emerging Markets Conference Board organized by IIM Lucknow and CMEE, Jan 5 -7, 2017.
  8. Mahasweta Das Saha (2013), “Future of Management Education: Feasibility study on integrating CSR and Sustainability in Management Education”, First PAN IIM International World Conference, MHRD sponsored, at Marriot, Goa, May 30th –June 1, 2013.

Main Menu Hindi