Department of Business Management


Department Faculties


Dr. Manish Das

Name: Dr. Manish Das
Date of Birth : 23/09/1982
Phone number's : 09863498734
E-mail's :
Academic Qualifications : PhD, NET (Management), MMM (Marketing), BE (Mechanical)
Present Designation/position : Assistant Professor
Topics Taught : Integrated Marketing Communication, Marketing Fundamentals, Consumer Behaviour, Product and Brand Management, Operations Management.
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Dr. Manish Das, MMM (Pune University), NET (Management), BE (Mech.)

Research Publications (Year Wise)


1. Mkedder, N. and Das, M. (Awaiting publication). Metaverse integration challenges: An in-depth ISM and MICMAC analysis. Journal of Retailing and Consumer Services.  https:// j.jretconser. 2023.103684, 10.1108/EJM-06-2021-0436ABDC A, ABS 2, Scopus Q1, Impact Factor (Clarivate) 10.4

2. Sivapalan, A., Jebarajakirthy, C., Das, M., Masseh, H.I., Ashaduzzaman, M., Strong, C., and Sangroya, D. (Awaiting publication). A meta analytic integration of Theory of Planned Behaviour and Balue-Belief-Norm model to predict green consumption. European Journal of Marketing, 10.1108/EJM-06-2021-0436, ABDC A*, ABS 3, Scopus Q1, Impact Factor (Clarivate) 5.18)

3. Masseh, H.I., , Nahar, S., Jebarajakirthy, C., Ross, M., Arli, D., Das, M., Rehman, M., & Ashraf, H.A. (2023). Exploring the Privacy Concerns of smartphone app users: a qualitative approach. Marketing Intelligence & Planning,, ABDC A, ABS 2, Scopus Q1, Impact Factor (Clarivate) 4.4

4. Saha, V., Das, M., & Paul, J. (2023). Can Masstige brand be introduced in the B2B markets? An exploratory study. Industrial Marketing Management. 114. 32-46. ABDC A*, ABS 3, Scopus Q1, Impact Factor (Clarivate) 10.3

5. Das, M., Balaji, M.S., Paul, S., & Saha, V. (2023). Bring unconventional: The impact of unconventional packaging messages on impulsive purcahses.  Psychology & Marketing, 1-20. 10.1002/mar.21865. ABDC 'A', ABS 3, Scopus Q1, Impact Factor (Clarivate) 6.7

6. Bhardwaj, S., Sreen, N., Das, M., Chitnis, A., & Kumar, S. (2023). Product specific values and personal values together better explains green purchase. Journal of Retailing and Consumer Services, 74, 103434. ABDC 'A', ABS 2, Scopus Q1, Impact Factor (Clarivate) 10.97

7. Purohit, S., Hollebeek, D. Linda., Das,M., & Valdimar, S. (2023). The Effcet of customers' brand experience on brand evangerlism: The case of luxury hotels. ABDC A, ABS 2, Scopus Q1, Impact Factor (Clarivate) 7.63


1. Purohit, S., Arora, R., Nunkoo, R., Goolaup, S., & Das, M. (2022). Airbnb Experiences: Travelers’ Purchase Behavior and Word-of-Mouth. Journal of Travel Research, 62(7). ABDC A*, ABS 4, Scopus Q1, Impact Factor (Clarivate) 8.93

2. Das, M., Roy, A., Paul, J., & Saha, V. (2022). High and Low Impulsive Buying in Social Commerce: A SPAR-4-SLR and fsQCA Approach. IEEE Transactions on Engineering Management. ABDC ‘A’, ABS 3, Scopus Q1, Impact Factor (Clarivate) –8.70

3. Das, M., Saha, V., Jebarajakirthy, C., Kalai, A., & Debnath, N. (2022). Cultural consequences of brands' masstige: An emerging market perspective. Journal of Business Research,146, 338-353 ABDC ‘A’, ABS 3, Scopus Q1, Impact Factor (Clarivate) - 10.96

4. Ashaduzzaman, M., Jebarajakirthy, C., Weaven, S. K., Maseeh, H. I., Das, M., & Pentecost, R. (2022). Predicting collaborative consumption behaviour: a meta-analytic path analysis on the theory of planned behaviour. European Journal of Marketing. ABDC ‘A*’, ABS 3, Scopus Q1, Impact Factor (Clarivate) – 5.18

5. Das, M., Jebarajakirthy, C., & Sivapalan, A. (2022). How consumption values and perceived brand authenticity inspire fashion masstige purchase? An investigation. Journal of Retailing and Consumer Services, 68, 103023. ABDC ‘A’, ABS 2, Scopus Q1, Impact Factor (Clarivate) - 10.97

6. Jebarajakirthy, C., Das, M., Rundle-Thiele, S. and Ahmadi, H. (2022). Communication strategies: encouraging healthy diets for on-the-go consumption.  Journal of Consumer Marketing, ABDC ‘A’, Scopus Q2, ABS 1, Impact Factor (Clarivate) - 2.8

7. Sivapalan, A., Shankar, A., Das, M., & Konalingam, K. (2021). How to Enhance Customer Loyalty to Retail Stores via Retail Service Quality Practices? A Moderated Mediated Mechanism. Services Marketing Quarterly, 1-21. Scopus Q3, ABS 1, Cite score 1.9


1. Kumar, S., Jebarajakirthy, C., & Das, M. (2021). Building trust among channel members via power sources. Journal of Business & Industrial Marketing. ABDC ‘A’, ABS 2, Scopus Q1, Impact Factor (Clarivate) – 3.32

2. Jebarajakirthy, C., Das, M., Shah, D., & Shankar, A. (2021). Deciphering in-store-online switching in multi-channel retailing context: Role of affective commitment to purchase situation. Journal of Retailing and Consumer Services, 63, 102742 ABDC ‘A’, ABS 2, Scopus Q1, Impact Factor (Clarivate) - 10.97

3. Das, M.,Saha, V., & Roy, A. (2021). Inspired and engaged: Decoding MASSTIGE value in engagement. International Journal of Consumer Studies, 46(3), 781-802. ABDC ‘A’, ABS 2, Scopus Q1, Impact Factor (Clarivate) –7.1

4. Das, M.,Habib, M., Saha, V., & Jebarajakirthy, C. (2021). Bandwagon vs snob luxuries: Targeting consumers based on uniqueness dominance. Journal of Retailing and Consumer Services, 61, 102582. ABDC ‘A’, ABS 2, Scopus Q1, Impact Factor (Clarivate) - 10.97

5. Das, M.,Saha, V., & Balaji, M. S. (2021). “Standing out” and “fitting in”: understanding inspiration value of masstige in an emerging market context. Journal of Product & Brand Management. ABDC ‘A’, ABS 2, Scopus Q1, Impact Factor (Clarivate) –5.25

6. Jebarajakirthy, C., & Das, M. (2021). Uniqueness and luxury: A moderated mediation approach. Journal of Retailing and Consumer Services, 60, 102477. ABDC ‘A’, ABS 2, Scopus Q1, Impact Factor (Clarivate) - 10.97

7. Ashaduzzaman, M., Jebarajakirthy, C., Das, M., & Shankar, A. (2021). Acculturation and apparel store loyalty among immigrants in Western countries. Journal of Marketing Management, 37(5-6), 488-519. ABDC ‘A’, ABS 2,Scopus Q1, Impact Factor (Clarivate) – 4.71

8. Jebarajakirthy, C., Das, M., Maggioni, I., Sands, S., Dharmesti, M., & Ferraro, C. (2021). Understanding on-the-go consumption: A retail mix perspective. Journal of Retailing and Consumer Services, 58, 102327. ABDC ‘A’, ABS 2, Scopus Q1, Impact Factor (Clarivate) - 10.97


1. Jebarajakirthy, C. and Das, M. (2020). How Self-Construal Drives Intention for Status Consumption: A Moderated Mediated Mechanism.Journal of Retailing and Consumer Services,55. ABDC ‘A’, ABS 2, Scopus Q1, Impact factor 7.14

2. Das, M. and Jebarajakirthy, C. (2020). Impact of Acculturation to Western Culture (AWC) on the Western Fashion Luxury Consumption among Gen-Y Consumers in the Asia Pacific region. Journal of Retailing and Consumer Services. ABDC ‘A’, ABS 2, Scopus Q1, Impact factor 7.14

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Review Activity for Journals

Psychology & Marketing (ABDC ‘A’, ABS 3)

Journal of Business Research (ABDC ‘A’, ABS 3)

Technological Forecasting and Social Change (ABDC 'A', ABS 3)

Journal of Retailing and Consumer Services (ABDC ‘A’, ABS 2)

International Journal of Retail & Distribution Management (ABDC ‘A’, ABS 2)

Asia-pacific Journal of Marketing and logistics (ABDC ‘A’, ABS 2)

Journal of Product and Brand Management (ABDC ‘A’, ABS 2)

International Journal of Consumer Studies (ABDC ‘A’, ABS 2)

Journal of Consumer Behaviour (ABDC ‘A’, ABS 2)

International Journal of Emerging Markets (ABDC ‘A’, ABS 2)

Journal of Strategic Marketing (ABDC ‘A’, ABS 2)

Australasian Marketing Journal (ABDC ‘A’)

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Invited Lectures

1. 'Steps for Research Paper Writing' in the Weeklong Online FDP on Academic Writing and Publication organized by TLC, Tezpur University during 01-07 November, 2022 under the  Ministry of Education, Government of India.

2. Resource person  for COMMUNITY RESOURCE PERSON-ENTERPRISE PROMOTION (CRP-EP) TRAINERS' ORIENTATION organised by the National Academy of RUDSETI and TRLM, 9-11 Nov. 2022

3. 'How to build a research model for a survey based study?' in 7-days training program on State of the art artificial intellience and machine learning held from 24 Oct-1 Nov. 2022 soponsored by PMU, NIT Agartala, and DST-Stuti, Govt. of India.

4. Skill training for retail management teachers on 'Vocational Teachers' Training' held on 12th January, 2023 

Completed Project

Major research project titled ‘Consumer Demographics, Consumption Habits, Acculturation of the Global Consumer Culture and Consumer Ethnocentrism: A Rural India Perspective with special reference to Tripura’, funded by Indian Council for Social Science Research (ICSSR), MHRD, Govt. of India for two years’ duration vide File no-02/322/2014. Fund Mobilized: INR 7,00,000/-


Third best paper among all conference papers in the 7th International Conference on Excellence in Research and Education (CERE 2016) organized by IIM Indore. For more,

Academic Involvement

  • Courses Taught (MBA): Statistics and Quantitative Techniques, Marketing Management, Operations Management, Consumer Behaviour, Brand Management

  • Courses Taught (BBA): Integrated Marketing Communication, Services Marketing, Retail Marketing

  • PhD guidance in Marketing

  • Academic Counsellor (IGNOU) since 2009 for M. Com and MBA courses.

  • Resource Person, Executive MBA, BITS Pilani.

Industry Experience

  • Team Leader, Big Bazaar (Fatimanagar, Pune) since Jan. 2007 to Nov.2007

Academic Credentials

  • PhD (Tripura University)-2020

  • Masters in marketing Management (Pune University)- 2008

  • BE Mechanical Engineering (NIT Agartala)- 2004

  • HS (+2) Stage (Tripura Board of Secondary Education)- 2000

  • 10th (Tripura Board of Secondary Education)- 1998


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