Department of Business Management

  

Department Faculties

  

Prof. Debarshi Mukherjee

Name: Prof. Debarshi Mukherjee
Phone number's : 0381-237 9220/9323 09402321567
E-mail's : debarshimukherjee[at]tripurauniv.ac.in
Academic Qualifications : Ph.D.
Present Designation/position : Professor
Topics Taught : Digital Marketing, Web Analytics, Business E-Business Strategies, Decision Making using Excel, E-Customer Relationship Management, Management Information System, Database Management System,System Analysis & Design, Requirement Analysis & Functional Testing
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DR. DEBARSHI MUKHERJEE – A SELECT LIST OF ACADEMIC CONTRIBUTION :

A. JOURNAL PAPERS (Selected)

  1. Islam, M, Mukherjee, D, Jena L, Chakraborty, S., Hasan, K. K., & Debnath, R. (2022) Antecedents of Livelihood Development using Cold Chains in the Horticultural Sector of the Emerging Markets: A Systematic Literature Review, Horticulturae (MDPI), 8.12, ISSN: 2311-7524 (Impact Factor 2.932 (2021), 5 yr IF (3.582), Q1, SCOPUS, CARE II, SCIE. https://doi.org/10.3390/horticulturae8121196
  2. Islam, M, Mukherjee, D, Chatterjee R, Mitra S (2022) A Self-Reliant Tea Economy offering Inclusive Growth: A Case of Tripureswari Tea, India, 12.12, p 29-35, Agronomy. (MDPI), ISSN: 2073-4395 (SCOPUS, Q1, SCIE, Impact Factor 3.949 (2021), 5 yr Impact Factor 4.117) . https://doi.org/10.3390/agronomy12122935
  3. Mukherjee, D., Chakraborty, S., Bhadra, S., Hasan, K. K., Jena, L. K., & Debnath, R. (2022). Responsible Governance in Containing the Spread of COVID-19 in a Developing State. Journal of Education Culture and Society, 13(2), 119–136. https://doi.org/10.15503/jecs2022.2.119.136(UGC CARE - II, ESCI, WOS)
  4. Mahasweta Saha & Debarshi Mukherjee (2022) The role of E-service quality and Customer Inspiration in building Customer loyalty, Journal of Strategic Marketing, Taylor& Francis. ISSN: 0965-254X, Impact Factor 4.0, (SCOPUS, ESCI, ABDC – A, Q1) https://doi.org/10.1080/0965254X.2022.2076722
  5. Debarshi Mukherjee, Soumen Mukherjee, W Somraj Singh (2022) Medical Tourism in Tripura: Issues & Opportunities, Hospital Topics, ISSN: 0018-5868, Taylor & Francis, SCOPUS, WoS, Site Score 1.1. https://doi.org/10.1080/00185868.2022.2069067
  6. Debarshi Mukherjee, Khandakar Kamrul Hasan, Mahasweta Saha, Mokhlesur Rahman, Mahfuza Nasrin, Reazul Karim (2022): Evolution of Classrooms in Primary Education Using a Design Thinking Approach: A Case of Rajshahi District of Bangladesh, Int. J. of Knowledge and Learning. Vol.15.2. pp 148-164 (SCOPUS, ABDC - C, ESCI) Impact score 0.55 ISSN 17411017, 17411009. http://dx.doi.org/10.1504/IJKL.2022.10044747
  7. Mukherjee D., Hasan KK., Mostafa M., Rosaline O. (2022). Blended Learning during Pandemic through KM: An Analytical Study, Journal of Information & Knowledge Management, ISSN (print): 0219-6492 | ISSN (online): 1793-6926. World Scientific Publishing, Q3 (SCOPUS, ABDC – C, ESCI) Impact score 0.59 . DOI 10.1142/S0219649222400068
  8. Mukherjee, D, Saha M, Hasan KK (2021) Learning Continuity during COVID-19 Pandemic using Virtual Classroom – A Cross Border Experimental Multi Case Approach, Journal of Education Culture and Society, ISSN: 2081-1640 12(1), 335–345, ISSN: 2081-1640 (UGC CARE List, ESCI Indexed, WOS) https://doi.org/10.15503/jecs2021.1.335.345
  9. Othman, Roslina; Mukherjee, Debarshi; Mostofa, Sk Mamun & Kamrul Hasan, Khandakar (2021). Synchronous Web-based Learning during COVID -19 Pandemic: A Survey on Library and Information Science Students of Bangladesh. Journal of Information Technology Management, 13(2), 93-112. ISSN 24235059/ 20085893, Q4, Impact score 0.32 SCOPUS. https://dx.doi.org/10.22059/jitm.2021.80357
  10. Mukherjee, D, Hasan KK (2020) Challenges in Learning Continuity during COVID-19 Pandemic: A Methodological and Thematic Review, Vol. 27.3, p 56 – 78 ISSN: 0971-5428, South Asian Journal of Management (ABDC – C), UGC CARE (Journal ID is 101026392)
  11. Hasan, K. K., Mukherjee, D., Mostofa, S. M., & Othman, R. (2020). A Comprehensive Framework of Design Thinking Approach in Knowledge Management: A Review in Academic Context. Journal of Education Culture and Society, 11(2), 281-294. https://doi.org/10.15503/jecs2020.2.281.294.ISSN: 2081-1640(UGC CARE List, ESCI Indexed, WOS)
  12. Mukherjee, D., Natrajan, N., (2019) Managing Virtual Teams through Social Media in Projects-A Multi Case Approach, p 118 – 135, Vo. 26.1, ISSN: 0971-5428, South Asian Journal of Management (ABDC - C).(UGC CARE List )(Journal ID is 101026392)
  13. Badri S, Mukherjee D, (2018), Role of Complex Adaptive System (CAS) in Agile Teams, International Journal of Information Technology, Springer. ICI Indexed, UGC’s List of journals, Sl. No. 9769. ISSN: 2511-2104, Springer No. 41870. Vol. 10.3, p 367 - 378. https://doi.org/10.1007/s41870-018-0122-3 SCOPUS
  14. Mukherjee, D, Nidhi, N, (2017), Comparative Analysis of Social Media Tool Used in Software Projects Deploying Virtual Teams, Vision – the Journal of Leadership, ISSN 0972-2629, Vol.21.4, p 397-409 SAGE Publications.http://vis.sagepub.com/content/18/2/73. SCOPUS" Indexed. ICI indexed, UGC’s List of Journals Sl. no. 8753. (ABDC - C).
  15. Nidhi, N, Mukherjee, D. (2017), Social Media: A Tool for Competitive Advantage in Projects Deploying Virtual Teams, International Journal of Strategic Business Alliance, pp 191 – 204, Vol 5, Nos 3 / 4, Inderscience, ISSN: 1756-6444. Indexed by Cabell’s Directory. A category C journal rated by the Australian Business Deans Council (ABDC - C). DOI: 10.1504/IJSBA.2016.083319
  16. Mukherjee, D. (2014). Factors of Management Education in India as Perceived by Learners and Providers: An Empirical Study. Vision, 18(2), 73–80. https://doi.org/10.1177/0972262914527872 , UGC’s List of Journals Sl. no. 8753.(WOS)
  17. Mukherjee, D. (2012), Role of Communication Medium in Web-Based Instructional Environment in Indian Management Education, Indian Journal of Open Learning (IJOL), ISSN No: 0971- 2690, Vol. - 21.1, p41-59. (UGC CARE List)

B. Ph.D. Supervision

  1. Nidhi N Natrajan, Galgotias University, UP. Topic: Impact of Social Media on Virtual Team’s performance of Information Technology Companies in India. (Awarded on 5th January 2017)
  2. Badri N Srinivasan, Galgotias University, UP. Topic: Evaluation of Framework for Agile Software Development Teams and Measurement of Work Outcomes. (Awarded on 11th June 2018) http://hdl.handle.net/10603/209452
  3. Manish Das, Tripura University, Agartala. Topic: Effect of Culture on Consumer Behaviour: A Generational Cohort Comparison of Tripura (Awarded on 15th September 2020)
  4. Soumen Mukherjee, Tripura University,Assessment of Patient Satisfaction in Tertiary Care Hospitals and Development of a Tertiary Healthcare Infrastructure Map of Tripura, Tripura University, Agartala. (Awarded on 23rd March 2021)

C. RESEARCH PROJECT (Rupees 10 lacs and above)

  1. Impact of Mahatma Gandhi NREGA on Development of Rural Livelihood in Tripura, sponsored by Indian Council of Social Science Research (ICSSR), New Delhi under IMPRESS scheme. The sanctioned fund is Rs. 10,00,000/- for two years. The study is aimed to measure the impact of the development of social infrastructure through MGNREGA on the socio-economic conditions of rural folk in Tripura which will be influential in policy decision making at the national level. (Ongoing).
  2. Assessment of Impact of Rural Infrastructure and Services vis-a-vis Regional Disparities impairing Socio-Economic Growth: An Analytical Study over Tripura, funded by National Bank for Agriculture and Rural Development (NABARD). The sanctioned fund is Rs. 11, 23, 600/- for six months duration. The study is aimed to impact policy decisions at the national level. (Completed)

D. BOOK

  1. Future of Education: Bridging the Digital Divide, Kaveri Publications, New Delhi, ISBN: 978-81-955493-1-3. Available at https://www.exoticindiaart.com/book/details/future-of-education-bridging-digital-divide-uao197/
  2. Debarshi Mukherjee Future of Education: Bridging the Digital Divide, Kaveri Publications, New Delhi, ISBN: 978-81-955493-1-3
  3. Mukherjee D, Chatterjee R, Mitra S (2022), Rural Livelihood Development of Tripura: An MGNREGS Experience, Kaveri Publications, New Delhi, ISBN : 978-81-955493-0- Available at https://www.amazon.in/dp/8195549306/ref=cm_sw_r_wa_apa_i_G065N2CSVFNRZFHWCBEV
  4. Mukherjee D (2022), Agunpakhi (Fire bird), A collection of Bengali poems. ISBN: 978-984-35-2164-4. Published from Bangladesh.
  5. Mukherjee D &Saha M (Eds.) (2020), Purvottaran - The Rise of North East: Paradigms of Development in the VUCA World (Ed.), Bloomsbury Publications, ISBN: 9789390513017Available at https://www.bloomsbury.com/in/purvottaran-9789390513017/
  6. Mukherjee D, Luthra R & Gupta R (Eds.) (2013), Management of Innovation and Supply Chain Strategies, Excel Publishers, New Delhi. ISBN::978-93-82880-11-0.
  7. Mukherjee D &Luthra R (Eds.) (2012), Technology to Common Man 2012: Green Supply Chain Strategies for Sustainable Development, Excel Publishers, New Delhi. ISBN: 978-93-81361-96-2.

E. BOOK CHAPTERS (Selected)

  1. Badri, S., Mukherjee, D. (2022) Influence of the Changing Organizational Culture on the Work Outcomes of Agile Teams in the Pandemic Era, Sustainable Finance, Digitalization and the Role of Technology (Eds.) pp 609–621 Online ISBN 978-3-031-08084-5, Springer Singapore, SCOPUS, 2198-7246, DOI : https://doi.org/10.1007/978-3-031-08084-5_44
  2. Mukherjee D., Hasan KK, Mamun Mostafa, Kazi Mostak, Rosaline Othman (2022) Learning Continuity During the Novel Coronavirus (COVID-19): A Case Study of Arts Faculty Students at University of Dhaka, Financial Technology (FinTech), Entrepreneurship, and Business Development (Eds.), pp 277–295, online ISBN 978-3-031-08087-6, Springer Singapore, SCOPUS, 2198-7246, DOI : https://doi.org/10.1007/978-3-031-08087-6_20
  3. Mukherjee, D, Hasan KK (2022) Learning Continuity in the Realm of Education 4.0: Higher Education Sector in the Post Pandemic of COVID – 19, Future of Work and Business in Covid-19 Era. (Eds.), PP – 171- 186, Springer Singapore, 2198-7246, DOI : https://doi.org/10.1007/978-981-19-0357-1_15 SCOPUS. 12th April 2022.
  4. Badri, S., Mukherjee, D. (2020) Complex Adaptive Systems (CAS) Perspective on Human Resource Management in Agile Teams: An Exploratory Study, Purvottaran – The Rise of North East: Paradigms of Development in the VUCA World (Ed.),Bloomsbury Publication, ISBN: 9789390513017, p 229-236
  5. Mukherjee D., Hasan KK (2020) Metaliteracy: A Comprehensive Learning Framework for New Age Students, Purvottaran – The Rise of North East: Paradigms of Development in the VUCA World (Ed.), Bloomsbury Publication, ISBN: 9789390513017, p 393-410.
  6. Mukherjee, D., Chatterjee, R., (2017) SimantaHaat - A Strategic Imperative to Rural Livelihood for the Indo- Bangladesh Border Villages with Special Reference to Tripura, Cases in Management, pp 151- 164, ISBN 9788193100172, Times Of India. ET Cases STG-1-0049 available at https://www.thecasecentre.org/programmeAdmin/search/results/?s=751851B8C72C72DBA5BDF7B2F4464433
  7. Nidhi, N., Mukherjee, D., Luthra R. (2016), Use of social media as a communication tool in virtual teams for software development project: A paradigm shift, Social Media and Organizational Sustainability (Eds), p 92-95, Bloomsbury ISBN 987-93-85936-04-3.
  8. Mukherjee, D. (2014), A Constructivist Approach to Education Using Technology Mediated Learning Environment, Education and Health: Special focus on Uttar Pradesh (Eds.), TGU Press, ISSN: 2347 – 5072, p37 - 48.
  9. Mukherjee, D. (2009), eLearning a potential learning solution for rural India - A critical analysis, Marketing to Rural Consumers – Understanding & Tapping Rural Market Potential, 1st Ed., Excel Books, p118 -122. ISBN: 978 – 81 – 7446 – 720 – 1. India.(IIMKozhikode) http://dspace.iimk.ac.in/bitstream/handle/123456789/98/contents.pdf?sequence=1&isAllowed=y

F. POPULAR ARTICLES (Selected)

  1. Zohnerism and Whataboutery of Common Mortals, published by the North East Colors and many other news portals on 6th Jun 2022. Available at http://northeastcolors.net//index.php?mod=1&pgnum=4&edcode=90&pagedate=2022-06-07&type=
  2. How must we not teach our children, published by the North East Colors and many other news portals on 13th Feb 2022. Available at https://tripurachronicle.in/Article/how-must-we-not-teach-our-children-prof-debarshi-mukherjee-1248.cms
  3. It is not important where you come from rather it is important who you choose to be! North East Colors, page 4, 25th April 2022.http://northeastcolors.net//index.php?mod=1&pgnum=4&edcode=90&pagedate=2022- 04-26&type=
  4. Tagore’s Social Experiment: Remembering the Naturalist Poet, published by the North East Colors on 8th August 2021. Available at https://www.firstdespatch.com/read.aspx?news=632&opinion=yes
  5. Deriving happiness in learning from Rabindranath Tagore’s ideals, published by East Mojo on 18th July 2021 and available at https://www.eastmojo.com/top-news/2021/07/18/deriving-happiness-in-learning-from-rabindranath-tagores-ideals/
  6. Rise of Ekalavyas: Education in the Post COVID-19 Era, Indian Observer Post, 3rd May 2020. https://bit.ly/35pfkxA
  7. Why is the MBA programme in the Northeast not at the epitome? Published by the North East Colors and East Mojo on 30.05.2021 and available at https://www.eastmojo.com/opinion/2021/05/30/why-is-the-mba-programme-in-the-northeast-not-at-the-epitome/
  8. Can Tagore’s education model guide implementation of NEP 2020? Published by East Mojo on 21.05.2021 available at https://www.eastmojo.com/opinion/2021/05/21/can-tagores-education-model-guide-implementation-of-nep-2020/
  9. The National Education Policy (2020): Equity & Ubiquity, 10th May 2021, Tripura Observer
  10. It’s Time to Change the Way We Teach and Learn, 24th April 2021 The Tripura Times and the Indian Observer Post https://bit.ly/2QLoBwK. A revised version was published by East Mojo on 11.05.2021 available at https://www.eastmojo.com/opinion/2021/05/11/covid-19-can-we-please-now-change-the-way-we-teach-learn/
  11. Making New Inroads, Times of India – Ascent, 11th April 2016 http://timesascent.com/hr-zone/Making-new-inroads/153452

 

 

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